Vertical football times two - Carlsberg vs Adidas.

You remember the Adidas "vertical football" poster from from TBWA Japan in 2004, right? See BBC news - Japan turns football on its head. It won two Gold Lions at Cannes and picked up a Grand Clio back then and was written up pretty much everywhere. It was an ad that wowed people not just in the street below but pretty much all over the world - the vertical football later became vertical soccer when they played it on a poster in Times Square New York. Yeah, you remember it, I knew you would. To think that Carlsberg in Poland doesn't, as they just did the exact same thing. The balls of these guys aye? (Movies inside folks!)

Adidas, vertical football (or soccer if you prefer) in Japan, 2004.

Carlsberg, Vertical football, Poland, 2008.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • Dabitch's picture
    Dabitch

    I love how the Polish/Carlsberg footage pans away to show that nobody cares and the ground below is empty. :)

    Jul 17, 2008
  • nanobyte's picture
    nanobyte

    My god, that is just painful to watch. Whereas Adidas went to great length to make the outer area of the board as dull as possible to focus your attention... this is just FOOBAR, regardless of the fact that it is called stealing.

    Jul 29, 2008
  • Dabitch's picture
    Dabitch

    Thanks for that link dagrosso, helped to see some still shots of it as well - even if I can't read Polish.

    Jul 29, 2008