Violence sells nothing

Violent TV Programming will stop you from buying anything - as a new study shows that violent programs make you angry - and angry people don't remember the commercials aired. Current Directions in Psychological science have an article in their latest issue (you have to pay to read it) written and researched by Brad J. Bushman and
Colleen M. Phillips both from the Department of Psychology at Iowa State University. Ah, thats why there are so few violent ads. Interesting idea.. Think advertisers will propagate for less violent TV programming in the future?

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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