The Viral awards have gotten a face lift and are now a far cry away from the glorified wet t-shirt images they launched with last year, Neville Brody cleaned up their act and site. Ah Neville, where have you been mate? Good job - the previous image of the award would hardly convince most marketers of the credibility of viral marketing, which is already suffering from the "not for serious companies - too many boobies" stigma. See the new site at Viral Awards.
But, something is still lacking. If you look at the jurors, it's nearly all Brits. This is not uncommon in advertising - but we are talking about a worldwide phenomenon, are we not? Virals are still spilled across the world wide web, right? OK, just checking.
Then look at the categories, is this just me or are they making a narrow definition of viral marketing somehow? It seems to concentrate on cyberaward type stuff, like sites and games with the addition "Most Successful Viral TV Ad". This is a tiny part of viral marketing, where does the Anchorman friendster marketing idea fit in all this? Perhaps in " Most Creative use of Technology"? Will P&G's Tremor win the word-of-marketing award? What do you, dear adgrunts, think of this new award?