Viral BMW spot

jkoepke's picture
Posted by jkoepke on 15. July 2005 - 12:06

Ouch!
That's what you think when you see this viral ad of a runner jogging through the woods. If you want to know why just have a look here (QT mpeg).

The provocative commercial plays with a shock effect to promote the principle of BMW tyres that never stop you from going on, even in case of a flat. The claim says "Continues where others stop" and exactly that's what you see in the commercial. It seems to be for Germany only as the copy is in German. No wonder. Germany is BMW land.

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Submitted by dabitch on 15. July 2005 - 12:34.
dabitch's picture

GOD that made me cringe so bad. I've seen someone actually do that though - albeit without continuing to run. ;) Foot in a cast for, gosh can't remember how long.

Submitted by James_Trickery on 18. July 2005 - 7:28.
James_Trickery's picture

Ouch OuchOuchOuchOuchOuch ....Ouch!
Thanks for the link jkoepke.

Submitted by scoutin on 24. July 2005 - 10:17.
scoutin's picture

damn that gets your attention, could make for a good series of shock value ads. Is that the only one? or are more to come?

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