Viral marketing basics, as spotted in Cannes


Back in June, Goviral the purely viral ad agency from Denmark who seems to spend all their time teaching seminars rather than creating virals were invited to hold a 30 minutes seminar in Cannes during the Lions festival, also known as the Oscars of advertising. During Claus Moseholms presentation he talks about what you can expect from viral marketing and what you shouldn't. How viral marketing compares to other forms of advertising. How to build successful viral campaigns, and how to seed them both nationally and internationally. If you've been paying attention, there's nothing here you haven't heard before - but if you've been slacking here are your crib notes. ;)

via Site-9

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • troymcclure's picture

    At the risk of appearing obsessively anal retentive, I nonetheless feel compelled to point out that there there is a typo in the title of the presentation. It should be "Its," not "It's."

    Sorry, just had to get that out of my system.

    Sep 08, 2006
  • Dabitch's picture

    Hahahhaa. I was (seriously) just waiting for someone to scratch that itch. Ain't that a hoot?

    (I shouldn't be talking, I have apastrophedyslexia)

    Sep 08, 2006

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