Viral marketing for rubbers - "I shagged here"

Adland: 

In our webstat logs the domain ishaggedhere.com has shown up as a very active referrer - a classic referral spam move.
Wired wrote a piece called "When the spam hits the blogs" when the phenomenon first appeared - and sadly it won't go away. It's really a shame that a legit campaign uses such scummy tactics.

A quick search showed that this is not the only media ishagged is using to get their URL out there - Anders Jacobsen photographed stickers that caught his eye on the way to work. He later discovered this is a campaign complete with webgames devised by interactive ad agency / game developer mousebreaker for Mates condoms.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.