Viral marketing for rubbers - "I shagged here"


Viral marketing for rubbers - "I shagged here"


In our webstat logs the domain has shown up as a very active referrer - a classic referral spam move.
Wired wrote a piece called "When the spam hits the blogs" when the phenomenon first appeared - and sadly it won't go away. It's really a shame that a legit campaign uses such scummy tactics.

A quick search showed that this is not the only media ishagged is using to get their URL out there - Anders Jacobsen photographed stickers that caught his eye on the way to work. He later discovered this is a campaign complete with webgames devised by interactive ad agency / game developer mousebreaker for Mates condoms.

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