Viral marketing for rubbers - "I shagged here"

In our webstat logs the domain has shown up as a very active referrer - a classic referral spam move.
Wired wrote a piece called "When the spam hits the blogs" when the phenomenon first appeared - and sadly it won't go away. It's really a shame that a legit campaign uses such scummy tactics.

A quick search showed that this is not the only media ishagged is using to get their URL out there - Anders Jacobsen photographed stickers that caught his eye on the way to work. He later discovered this is a campaign complete with webgames devised by interactive ad agency / game developer mousebreaker for Mates condoms.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.