Host has just designed a new online interactive campaign for Virgin Mobile (Australia) where you the punter gets to choose the ending of three commercials for Australia's Virgin Mobile. On the site - whathappensnext.com.au - there's pens, speech bubbles and various "ka-pow" and "ker-plunk" sound effects that you can storyboard with to draw your own ending of either on of the three scenarios. The scenarios are "Mafia Kidnapping", "UFO Abduction", and "Police Getaway" - all situated around a strange diner in the middle of a desert. You could win a road trip adventure, complete with one-way flights to Cairns, $5000 cash, a Canon HD digital video camera, a phone… and that's on top of Virgin Mobile actually making the winning ad and it going on TV. There are also tons of runner-up prizes. The flash tool is pretty neat, but all I did was add arrows to everything and dot bomb-sounds all around.
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