Virtual reality

 
 
 

Virtual reality

This week's nasty post:
"CHICAGO Publicis Groupe's Leo Burnett this week cut 16 positions, or between 1-2 percent of its U.S. staff, an agency representative said.

The cuts were part of a "strategic agency reorganization" and impacted all departments, the rep said (...) The Chicago agency has lost several pieces of business over the past six months, including creative on Maytag's $80 million account in a client consolidation and ConAgra's nearly $20 million Healthy Choice assignment. Burnett's Detroit office also lost creative duties on Cadillac's $140 million account. "

-- via Ad Week

Can you pitch new accounts on Second Life?? Well since you can now apply for a position at Leo Burnett's online agency in Second Life, I thought ... :)

Adland: 

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In a link lust earlier this month we mentioned BBH using Second Life to start their online/interactive agency: http://adland.tv/133073.php

So is this a new trend for agencies? Wonder what's the reasoning behind this move....

In Leo Burnett's virtual Second Life office, their famous advertising mascots will roaming around. You'll see Tony the Tiger, Snap, Crackle and Pop, Dig 'Em Frog, the Keebler Elves, the Jolly Green Giant, and the Pillsbury Doughboy. And you'll see a ton of ex-employees online....because they just lost their jobs.

Can you kill the mascots? I'll make the Pillsbury Doughboy stop his stupid giggling with a giant flamethrower! Pillsbury Bunboy. HEhe.

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