Check out the Volkswagen 'Bollocks' viral ad here. Created by BMP DDB, London.
Apparently it was created to run as a TV spot, but due to the language, it was turned into a viral ad.

VW 'Bollocks'
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bollocks! I love it!
this ad is bollocks! (and thats not a good thing) hehehe
not very creative ... it's pure bollocks
Well... I think it