Walking down the isle to "Forever" generates income for Google, Chris Brown and Youtube.

The "JK Wedding Entrance Dance" has garnered over twelve million views since it was uploaded, it's the shaky handheld shoot of Jill Peterson and Kevin Heinz's bridal party boogying on down the isle to the tunes of Chris Brown's "Forever" - and is now being used as an example for rights holders to generate income on fan films such as this one using Click-to-Buy overlays. in I now pronounce you monetized Google brags that the click-through rate on this video is 2.5 times better than average. So a sappy fun real moment shot by a friend and amateur, then generously shared by the happy couple with the world, attracts genuine interest from web gazers (because it is a real moment, and part of the charm is knowing that it is a real wedding), sparks new interest in Chris Brown who's had less than stellar year with a domestic abuse case involving Rihanna and slow record sales, and helps him make mo' money selling more songs. Google+Youtube are happy because now they can show that keeping funny films up with right-managed music can work as a channel to sell that music. And the couple are happy because they can now go to Bermuda on their honeymoon. Oh that's right, they get nothing. Nevermind.

embedding the youtube film here so that you may watch the overlay ads in action.

Of course, every truly viral video gains their spoofs after a while, this on is no exception. Indigoprod made the divorce video.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Corporate Video Production's picture
    Corporate Video... (not verified)

    Actually the video made by indigroup about Divorce Intro is really awesome. Quality of the video is really good. It is also a funny video.

    Sep 15, 2012