Wallace & Gromit Tapped for Harvey Nichols

Adland: 

The Daily Mail reports that Nick Park of Aardman Films was approached by Harvey Nichols because they wanted a worldwide icon from the Bristol area to promote the opening of the new Harvey Nichols Bristol store. Posters and magazine ads feature Wallace, Gromit and Lady Campanula Tottington sporting designer-wear from the likes of Alexander McQueen, Dolce & Gabbana, Giorgio Armani, Ray-Ban Wayfarer, Duchamp, Christian Louboutin and Zagliani.

There's also a making-of video that can be found here.

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (3)

  • purplesimon's picture
    purplesimon

    They couldn't find Banksy? :)

    Would also be nice if Harvey Nichols started selling red ties, green tank tops and Wensleydale cheese... well, not if you have no idea about Wallace & Gromit.

    Weirdly, their names sound like some Savile Row tailoring shop!

    Aug 26, 2008
  • alex's picture
    alex

    They could have asked Damien Hirst, too, or Keith Floyd (except he looks like a tramp these days).

    Aug 26, 2008

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