wanted - an IDEA!


Have I told you once before? A layout is not an idea.

A layout can communicate an idea more or less effectivly - but never replace the idea. MmmKay?

Wanted - an Idea!
Thanx to ad-spotter Alvaro. :)

BBDO in London did this ad, depicting Gustav Klimt and Paul Cezanne.

A few months later...Edson FCB in Portugal with creative director Edson Athaide, made this ad.

It's a case of the same layout, yep. And thats not the same as stealing someones idea. However, when the layout is the idea................ I'm afraid I think both cases are pretty lame advertising. Nice design on the other hand!


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.