You probably recall the fuss kicked up by Swiss artists Peter Fischli and David Weiss back in 2003, as the Honda Cog spot created by Wieden & Kennedy was a wee bit too close to their award-winning 1987 masterpiece, Der Lauf Der Dinge (The Way Things Go).
Well, for all of you who never saw the way things go, here you go, 29 min 45 sec of things going..and going..and going...
For comparisons sake:
The Honda Cog advert is in the archive, weighs 8.6 MB - super adgrunts can watch it.
Back in 2003 the Independent reported that the Swiss artists were filing suit.
"Peter Fischli and David Weiss say the two-minute commercial echoes their award-winning short film Der Lauf Der Dinge (The Way Things Go), filmed in 1987. They claim that the advertising agency Wieden & Kennedy has drawn heavily on their film, which shows everyday items such as string, soap, balloons and mattresses - fuelled by fire, gas and gravity - move in a domino-like chain reaction."
What will happen to this film hosted on Google video? Your guess is a good as mine.