It's only been a month since the pregnant nun munching on ice-cream was pulled, now the latest Antonio Federici meets the banhammer. Seems this was their strategy all along.

The ad which only ran in Look magazine, showed two priests in full robes eating from a tub of ice cream 'in a seductive pose as if they were about to kiss passionately', the Advertising Standards Authority (ASA) said. Six complaints later, presto - banned.

Defending the ad, the ice-cream company said it did not mock Catholicism but 'reflected the grave troubles they considered affected the Catholic Church'.