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Web Marketing Trash Treasured

 
 

Web Marketing Trash Treasured

Web icons don't die, they just get auctioned away.

Forget e-Bay. Auctions for dot-com bombs are 2001's premier flea market events.

What's more, souvenirs emblazoned with deceased e-trepeneur logos like Webvan, Kozmo and Pets.com have become hot new advertising collectibles.

There's a fellow in Virginia who's turned buying up bright orange scooters from kaput delivery service Kozmo into a more profitable enterprise than Kozmo ever was.

Of course, it could be argued that aside from their logos, most e-failures were just wannabe brands. You be the judge.

Adland: 

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