Well, their mascot kind of looks like a bulbous plant anyway.

Adland: 

The Onion has taken on Zoloft with a pseudo-$40 million ad campaign...
Zoloft for Everything! 'nuff said.

Comments (3)

  • anonymous's picture
    anonymous

    adlist has noted that in California, the message of this campaign had already taken root several years ago.

    May 19, 2003
  • tlevitz's picture
    tlevitz

    Once again the line between satire and reality blurs!

    Methinks I need some presecription drugs to regain a healthy sense of perspective. Especially after catching myself thinking that their mascot is kinda cute (like a tribble) and I'd like to take it home for a cuddle.

    May 19, 2003

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.