This tweet alerted us to the fact that some people figured the "bar" thing representing coverage was already done to death, as it reads:
So...@EtisalatUAE caught copycatting ads again...where's @adland and @adnationme when you want em? http://twitpic.com/44zrnd
The first thing I thought of was BBDO's AT&T campaign shot by Pete Barett when I saw the "increasing bar" idea. The extra funny in the tweeted example is that both images depict skyscrapers. A very easy choice, AT&T thought further than that.
With that I'll leave you pondering how old the "bars" idea actually is (I'm sure it's been done at least once a year ever since cellphones were invented), and how much a great photographer brings to a campaigns quality even if the visual isn't super-original. It's a lot. In fact, use this example next time someone wants you to to select the second best photographer for your campaign!
& thanks to @hmdqdrshk for the twitpic