We've seen the "rising bars" image selling cellphone networks before.

 
 

We've seen the "rising bars" image selling cellphone networks before.

Badland: 

This tweet alerted us to the fact that some people figured the "bar" thing representing coverage was already done to death, as it reads:

So...@EtisalatUAE caught copycatting ads again...where's @adland and @adnationme when you want em? http://twitpic.com/44zrnd

The first thing I thought of was BBDO's AT&T campaign shot by Pete Barett when I saw the "increasing bar" idea. The extra funny in the tweeted example is that both images depict skyscrapers. A very easy choice, AT&T thought further than that.

With that I'll leave you pondering how old the "bars" idea actually is (I'm sure it's been done at least once a year ever since cellphones were invented), and how much a great photographer brings to a campaigns quality even if the visual isn't super-original. It's a lot. In fact, use this example next time someone wants you to to select the second best photographer for your campaign!

& thanks to @hmdqdrshk for the twitpic

Comments

One more tweeted at us from @hmdqdrshk - this seems to be a trend right now :)

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