We just thought we'd let y'all know that Adland is now proud home to The Claymore Project - a mind-boggling, historic and comprehensive collection of twenty-five friggin' years of Super Bowl commercials. 1979, 2003, and everything in between. Not too shabby.

In lieu of venture capital and suits, this was a project completed with blood, sweat and beers. And a love for the advertising game, good or bad. And some more beers. And some spiffy toys from Apple, Discreet and Sorenson (sadly, none donated). And then even some more beers.

Why? Because beer is good, and so is this collection. Click the fish and enjoy.