What is "The ClayMore Project"? Our Super Bowl commercials collection!

We just thought we'd let y'all know that Adland is now proud home to The Claymore Project - a mind-boggling, historic and comprehensive collection of twenty-five friggin' years of Super Bowl commercials. 1979, 2003, and everything in between. Not too shabby.

In lieu of venture capital and suits, this was a project completed with blood, sweat and beers. And a love for the advertising game, good or bad. And some more beers. And some spiffy toys from Apple, Discreet and Sorenson (sadly, none donated). And then even some more beers.

Why? Because beer is good, and so is this collection. Click the fish and enjoy.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    God bless Claymore and Adland for the super bowl collection!

    I'm writing about the superbowl commercials pop-culture phenomenon for a class and there is only so much you can read up on. Then I found this TREASURE of superbowl commercials,You've saved my year I'm getting an A! Thank you thank you thank you all adgrunts I thought I was done for.

    Sep 29, 2004

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