What are ads really saying?

Adland: 

Julie Kramme Guldbæk in Denmark has been thinking about what ad-images we are subjected to in public space. She's translated the images to text to make us ponder what they are really saying-
Mellem linjerne (between the lines).
Now, this is lost on anyone that can't read Danish, but it does look very strange to see giant posters read "stiff nipples", "muscular nude man grips his stiff limb", "horny woman with naked breasts" etc. I recall all of those ads, but it does sound like images from porn-mags when she puts it that way, doesn't it?

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.