What are you really saying?

Adland: 

What does the account exec mean when he talks like that? What do you mean? What is the client saying? Fear no more, use Dr. Gary's Jivedecoder to understand the buzzword inflated vague spiels dished out in every ad agency daily. "We are a full service integrated communications company" translates to: "seriously, do you have any odd jobs?" You knew that though, right?

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.