What Do You Want On Your Tombstone?

Adland: 

Actor/Iceman Val Kilmer is the new pitchman for $18 billion defense contractor Northrop Grumman. Kilmer was chosen for his role in Top Gun.

Now the big question is... Is this a work of real genius, or just plain batty?

``A troubled sky. Dark churning clouds. Will they bring sanctuary to the enemy? Not anymore,'' Kilmer says in the VO.

``At Northrop Grumman, we developed advanced technology that allows precision targeting, day or night, in any weather. So even when things turn ugly, the forecast remains strikingly clear,''

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.