What Do You Want On Your Tombstone?

Adland: 

Actor/Iceman Val Kilmer is the new pitchman for $18 billion defense contractor Northrop Grumman. Kilmer was chosen for his role in Top Gun.

Now the big question is... Is this a work of real genius, or just plain batty?

``A troubled sky. Dark churning clouds. Will they bring sanctuary to the enemy? Not anymore,'' Kilmer says in the VO.

``At Northrop Grumman, we developed advanced technology that allows precision targeting, day or night, in any weather. So even when things turn ugly, the forecast remains strikingly clear,''

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

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