"What if "for IKEA PS 2006... or a what the h...?

A new internet campaign for the IKEA PS 2006 collection launched today with clips on the web tracked by the viral chart. The movie called Roadrage was shot by Måns Nilsson and Valdemar Westesson in Malmö... Now, it might just be me, but what does the "what if.." idea have to do with anything? I'll see your "what if" and raise you a "wtf was that about?"

Those interested may de-construct the funny* film here.

what the...?

* subjective, humor is, as we all know.

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