what we say to clients...

 
 

what we say to clients...

Adland: 

...and what we really mean.
-"We'll certainly consider that"
-Don't make me laugh!

There is a major opportunity
We need your money

Our advice to you
Our invoice to you

That's a good point, but...
I've heard some rubbish in my time...

We've been thinking
Because you obviously haven't

There's a lot of support for this concept
This is our only concept

May I make a suggestion
Do this or you're neck deep in shit

That's a challenging brief
What the FUCK do you mean?

We'll need to visit the factory
We know you have a factory in Hawaii

We won't need to visit the factory
We know you have a factory in Siberia.

This is award-winning work
You won't understand this

We've taken a radical approach
We gave this job to students

We'd like to challenge your brief
We haven't done the work yet

We've done a lot of analysis
The invoice is bigger than you expected

We've had a breakthrough with your product
You won't recognise anything you're about to see

Our creative director worked on this
If you don't buy it, you can tell him.

We're going to do a sketchbook presentation
We scribbled this down in the lift on the way up

We've done some very sketchy thinking
We worked on the wrong brief

We had three teams working on this.
Our presentation is very confused

I can sense your excitement
Hello, is anybody home?

You've given us a lot to think about
You've completely change the brief... Ass hole!

We'll go away and refine these concepts
Shit! We'll start from scratch...

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Tech

 
 

Adland

 
 
iPhone 7 - Romeo & Juliet (2016) :30 (USA)
iPhone 7 - Romeo & Juliet (2016) :30 (USA)

It's exactly 4 seconds into this ad that I figure out the "surprising twist" that will tie it all together, but I love watching little kids all dressed up act as if movie in stars in a cinematic

Dec 07, 2016
Allegro - Czego szukasz w Święta?  "English for beginners" (2016) 3:00 (Poland)
Allegro - Czego szukasz w Święta? "English for beginners" (2016) 3:00 (Poland)

I was ready to love every second of this when it began. An old man seemingly lonely in a big house, empty apart from his loyal dog, receives a "English for beginners" package in the mail.

Dec 07, 2016
Dare to be diverse when you hire people in advertising

When I wrote ”Våga anställa annorlunda – på riktigt” for Sweden's leading advertising & media paper

Dec 07, 2016
Canary Island -  Fog taggers / Fogvertising (2016) : (Spain)
Canary Island - Fog taggers / Fogvertising (2016) : (Spain)

You know that old saying that we get our best ideas in the shower? This seems to be what happened here.

Nov 22, 2016
Dude Wipes - Take it to the Hole Feat. Mark Cuban (2016) 2:55 (USA)
Dude Wipes - Take it to the Hole Feat. Mark Cuban (2016) 2:55 (USA)

Dude Wipes strategy is simple, take one part product that already exists, add a cooler name and bro attitude, then take the internet by storm producing jokey ads in the vein of

Nov 22, 2016

Culture

 
 
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