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WWE 2K18  - "Vandal" Seth Rollins (2017) 2:00 (USA)
WWE 2K18 - "Vandal" Seth Rollins (2017) 2:00 (USA)

In “Vandal,” its latest creative work for the WWE 2K video game franchise, advertising agency barrettSF is focusing on the future by disrespecting the past.

Painted with Love Mercedes-Benz Canada short film shows its support for the LGBTQ2 Community
Painted with Love Mercedes-Benz Canada short film shows its support for the LGBTQ2 Community

Mercedes-Benz Canada is using the transformative power of art to show its support for the LGBTQ2 Community.

Nike NYC - #Equality The wonder woman of Vogue Leiomy Maldonado (2017) :60 (USA)
Nike NYC - #Equality The wonder woman of Vogue Leiomy Maldonado (2017) :60 (USA)

Leiomy Maldonado, the only transgender person to compete in "Americas best dance crew", practices and performs in this ad, while Precious Ebony narrates.

Ricochet "Meetings between passionate people" (2017) 1:14 (France)
Ricochet "Meetings between passionate people" (2017) 1:14 (France)

Lots of steamy eroticism going on in the bowling alley in this ad for brand new app Ricochet, which promises to not be like those other lusty dating apps that pretend to be about long-term relatio

ZIMA "Back, not Back" (2017) 1:00 (USA)
ZIMA "Back, not Back" (2017) 1:00 (USA)

If you are a member of Gen X like me, you remember Zima. "Tastes kinda like Sprite!" Sure. Sprite with a hint of vomit. You might have even gotten wasted on it at high school parties.

Patriotic Pet Portraits for The National Disaster Search Dog Foundation

Simple stunning portraits of true heroes: rescue dogs. With the "medals," they've received for their rescue efforts over the years. The idea being of course that they really are heroes.

Misc

what we say to clients...

...and what we really mean.
-"We'll certainly consider that"
-Don't make me laugh!

There is a major opportunity
We need your money

Our advice to you
Our invoice to you

That's a good point, but...
I've heard some rubbish in my time...

We've been thinking
Because you obviously haven't

There's a lot of support for this concept
This is our only concept

May I make a suggestion
Do this or you're neck deep in shit

That's a challenging brief
What the FUCK do you mean?

We'll need to visit the factory
We know you have a factory in Hawaii

We won't need to visit the factory
We know you have a factory in Siberia.

This is award-winning work
You won't understand this

We've taken a radical approach
We gave this job to students

We'd like to challenge your brief
We haven't done the work yet

We've done a lot of analysis
The invoice is bigger than you expected

We've had a breakthrough with your product
You won't recognise anything you're about to see

Our creative director worked on this
If you don't buy it, you can tell him.

We're going to do a sketchbook presentation
We scribbled this down in the lift on the way up

We've done some very sketchy thinking
We worked on the wrong brief

We had three teams working on this.
Our presentation is very confused

I can sense your excitement
Hello, is anybody home?

You've given us a lot to think about
You've completely change the brief... Ass hole!

We'll go away and refine these concepts
Shit! We'll start from scratch...

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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