What's in a name? Case# 2,351: Ikea's Gutvik Bunk Bed

 
 

What's in a name? Case# 2,351: Ikea's Gutvik Bunk Bed

In Sweden, Gutvik is a teeny village or Ikea bunk bed.
In Germany, Gutvik is something significantly different.

Ach du lieber Gott! More...

The irony of the "Better living through successful branding" line is rather remarkable.

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Comments

makes complete sense - it's a childs bed. You frolic in bed = you make children! tadah!

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