When California Slides Into The Ocean, Won't Nevada Be The New California?


When California Slides Into The Ocean, Won't Nevada Be The New California?


Ran across this piece in the LA Times about the battle between California and Nevada for corporations … um … yeah … a couple weeks ago (Marty Neumeier says to specialize — and I think I've found my niche in posting about minor, regional, out-of-date adnews. So I got that going for me).

Anyway, seems that Nevada has been making a play for California business with a series of ads that California Assemblyman Jose Solorio characterizes as "nasty:"

So he headed up a pro-California, multimedia campaign at California Is Golden and released a response:

The roundup of videos comes from a Marketplace Scratch Pad entry on this "war between the states." It also offers some commentary and points to an LAT op-ed piece noting that this sort of advertising has really no effect: "Relatively few businesses, once they're formed, pick up and move across state lines … the average annual job loss was only .06% of California's total employment."

Coming from an area where news about a couple hundred jobs is news, I'm sure that .06% is a substantial figure when it affects you and your community. Is the ROI worth it, though? I'd say it might be pretty good … since those ads don't seem like the product of any high-paid agency.

But that California ad has some good points (buried in there somewhere) and, what I guess is the USP: that the state is home to some of the most impressive names in modern industry. A solid point, but getting on the "what happens in Vegas…" bandwagon? There may be some parody value, but that's one of my pet peeves — co-opting someone else's tagline. Got Campaign? No, you don't.


The "what happens in Vegas" was a nice sarcastic touch, but not the gem your "got campaign" line is.

Nevada's only hope is to elect the guy who played the T-1000 in Terminator 2 as governor. This will force California into the lose/lose situation of appointing Linda Hamilton to a position of political power.

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