Why aren't ads in widescreen yet?

 
 

Why aren't ads in widescreen yet?

So I'm getting a widescreen TV soon and I'm wondering why the heck advertisers and their agencies aren't producing ads in widescreen? Want to do it in 4:3? Pan and Scan to make a cut.

Consider that for the next 4 years until all the stations are forced to be 16:9 HDTV, so why not start converting advertisers over to filming in 16:9 1080i video now? You already film in 16:9 for ads shown in the theaters (of which I've seen a 4,374% increase in lately). Sure, I'm not the typical viewer, but damnit, I like advertising in widescreen along with my favorite shows. Comments?

Some links of interest:

  • ITC Revises Widescreen Opinion
  • Austrailia Begins 16:9 Digital Broadcasts in 2001

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  • Adland: 

    Comments

    While watching CBS's "Everyone Loves Raymond" on 09.06.04 I saw the first commercial in high definition on network TV. It it is Target's most recent 30 second "You Got It" ad in 16x9 HDTV. yay!

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