Why talent leaves ad agencies for greener pastures - how do you make your pasture the greenest?

Heidi from Heidi Consults has shot from the hip and aimed at every point Mike Sheldon made when he held this talk in Cannes "Why your best talent is leaving and what you can do about it": Now, if you and your award winning team are not in Cannes right now, you might want to read both of these.
The real reason why your best talent is leaving your agency

For anything. Is it because the industry doesn’t want it, or is it because the industry hasn’t created it? There isn’t a person in our industry who can tell you what a Senior Art Director makes. Believe me, I was asked the question many times when I was still recruiting, and because there is no hard and fast answer, I would turn the question around and ask, ‘How much do you have to spend?” and the exercise became finding the best Senior Art Director for the salary available.
If there were salary and title standards, everyone would know what was expected of them to receive the next raise, when the next raise would happen, the next promotion, when the next promotion would happen, and the next level of responsibility. That’s what talent means when they say ‘Growth’. They want more responsibility. They want to grow in their learning and expertise. They want to become more valuable to you. BUT because this is rarely, if ever, communicated, they figure the only way to make more money is to leave.

Comments (1)

  • kidsleepy's picture

    Yeah chalk that up to no brainer advice. I have no idea if it's common that when people are promoted to CD level and above they see the world differently and assume if they are happy then so is everyone else. But it should not be a surprise that the most talented people in the industry end up leaving their jobs for somewhere else. Would you really want to work for someone who devalues you, underpays you and takes the position that working for their agency is a "privilege?"
    And should those bosses really be surprised when, after taking that stance, people leave?

    My question is, why is it so hard to understand this phenomenon isn't really a phenomenon at all? Do we really need an infographic to understand?

    Jun 21, 2012

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.