Will "The gift" be Erik Rinsch's ticket to Hollywood feature films?

Erik Rinsch was one of the five directors who created films for Philips ups the ante after Carousel - using only five lines. His short, called "The gift" , shows a futuristic police state Moscow with robots and bad guys, and was apparently the starting bell of a bidding war according to heatvisionblog.

On Wednesday, the day the short came out, a bidding war broke out between several studios -- longtime rivals Warner Bros. and Fox are in the mix, according to sources -- who see feature potential in the short. Some speculate the project will end up at Fox, because Rinsch is part of the stable of RSA, Ridley Scott's commercial house that produced the short, and Scott's longtime association with Fox.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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