Th deal: At midnight (GMT) on Friday 14 May, Cannes Lions will post a brief on YouTube for a 60-second ad for a charity. In the next 48 hours you need to shoot your ad, edit it and get it online before midnight on Sunday 16 May.
Making the video is just half the job. You’ve then got one week to drive as many people to your video as possible. Do whatever it takes: embed it, blog about it, tweet it. Just make sure you get people talking!
.... in short, spam the hell out of everyone with it and beg @adland to retweet it, same procedure as last year, Miss Sophie? Same procedure as every year, James.
The entries will be judged by Chris Baylis, Chris Baylis, Executive Creative Director of Tribal DDB Amsterdam. Edmund Choe, Executive Creative Director, Greater China, Saatchi & Saatchi. Colleen DeCourcy Chief Digital Officer TBWA\ Worldwide and Brian Elliott, Founder, Chief Executive of Amsterdam Worldwide.
This is the Cannes Lions official youtube channel where the brief will appear. Good luck.