Win a trip to Cannes lions 2010: the catch - must be 28 or under

Th deal: At midnight (GMT) on Friday 14 May, Cannes Lions will post a brief on YouTube for a 60-second ad for a charity. In the next 48 hours you need to shoot your ad, edit it and get it online before midnight on Sunday 16 May.

Making the video is just half the job. You’ve then got one week to drive as many people to your video as possible. Do whatever it takes: embed it, blog about it, tweet it. Just make sure you get people talking!

.... in short, spam the hell out of everyone with it and beg @adland to retweet it, same procedure as last year, Miss Sophie? Same procedure as every year, James.

The entries will be judged by Chris Baylis, Chris Baylis, Executive Creative Director of Tribal DDB Amsterdam. Edmund Choe, Executive Creative Director, Greater China, Saatchi & Saatchi. Colleen DeCourcy Chief Digital Officer TBWA\ Worldwide and Brian Elliott, Founder, Chief Executive of Amsterdam Worldwide.

This is the Cannes Lions official youtube channel where the brief will appear. Good luck.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • johndoom's picture

    That is so unfair. And to think I was under 28 for nearly 28 years.

    Apr 26, 2010
  • Dabitch's picture

    Hasn't the aged been raised? As I recall there were lots of these types of competitions that I was excluded from back in my "under 25" days due to odd rules, like "under 25 and hired by an ad agency" (placements/internships/free slavery didn't count). At least an age alone, and no agency status is a bit more fair.

    Apr 27, 2010
  • Sippie911's picture

    While I won't spam the hell out of you.... I am still going to shamelessly plug my Cannes 48-Hour Ad Contest submission.

    If you don't think it totally sucks, go to and search "Shower". Clicking the green thumbs up is all it takes!

    Many thanks in advance!!


    May 18, 2010
  • chorvat's picture

    Please check out my entry for the Cannes Young Lions 48 Hour ad contest.
    To vote for me, go to go to and search "magic wand"
    Then click the green thumb!

    May 18, 2010