Windows "thinks different" by using Apple's cast-off spokeperson: Seinfeld.

Adland: 

So, we all know that Microsoft are working hard at retooling that broken image that Vista has, and it's been reported that Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple. Ooohkaaay. Nevermind that using him in ads went out somewhere around the American Express Superman campaign a near decade ago - why use Apple's old spokesperson? Oh, they forgot, right? Well here's an Apple ad from early 90's featuring "The crazy ones" which includes Jerry Seinfeld taking a bow at the end. Yeah he's crazy, crazy enough to endorse anything for money. I guess he needs it to pay all his parking tickets ;)

Comments (2)

  • Neaner's picture
    Neaner

    Do you know if there is any truth to the gossip that their campaign will have the slogan "Windows, not walls"?

    Aug 22, 2008
  • Dabitch's picture
    Dabitch

    I don't know if that is true or a joke. I mean, really? Not walls?

    Aug 23, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.