The challenge was to create The Great Canadian Commercial in only 48 hours. Open to emerging and established filmmakers from across Canada, The Great Canadian Commercial is a first of its kind annual event that took place on April 15, 2005.
Participants in the event were asked to create a 30-second public service announcement commercial for one charity from five selected for the event. The commercials were judged by broadcast producers from the top ad agencies in the city of Vancouver, Canada.
The ads for The Great Canadian Commercial Contest can be viewed at www.ihaveanidea.org