Women who ask for a raise: Wash your coochie first.

Adland: 

The DailyKos has a post showing an amazingly insulting ad for Summer's Eve personal hygine products. They probably didn't start with "belitteling the target groups concerns" as a strategy, but that is where they ended up. See, to ask for a raise you need to be confident and confidence in the advertising world is something that can be bought, usually in small pink packaging that smells of spring flowers. Glad we have that sorted out.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • fairuse's picture
    fairuse

    Was going to stay out of this mess because so much is wrong I would ramble forever. So, in the interest of time and space I'll just say -- there is no reason for this product to even exist. Therefore, neither does the ad. :-o

    Aug 29, 2010

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