LAVA communications created a YouTube channel and 7 videos for Optiver Trading, one of the World's leading derivative trading companies. They are the first of a series of videos targeted at university graduates.
Optiver is seeking out the world's best graduates in the fields of finance and IT and are looking to cut through the online clutter and compete for their attention by entertaining as well as informing - a refreshing, necessary, but often forgotten, strategy in the online domain.
The videos include a series of very cute clips tapping in on the insight that we don't necessarily end up in the job we think we will but there are some great options out there http://www.youtube.com/watch?v=0D7B4jrEuuY.
In the first 3 wks the clips have received over 100,000 views
Optiver's YouTube Channel maybe found here: http://www.youtube.com/user/OptiverTV