The worlds first dog-billboard?
It's true what they say, advertising has gone to the dogs. You might remember when pet-food advertising elevated from it's usual P&G-inspired bore-and-repeat style as Whiskas dared to venture out on the creative branch with the world first commercial aimed at cats. The commercial depicted things cats (apparently) would react to, and another ad showed hidden camera footage of cats in their homes trying to chase down the funny squeking and moving things on their masters tellies. My cats didn't much care for that ad, but then again, they only watch sheep-hearding and golf on TV.
Well - new ground has been broken again as the worlds first dog billboard - aimed at both dogs and their masters - is currently touring Holland.....
Every 10 seconds the billboard emits an ultra-sonic sound that people can't hear, but dogs can. Matter of fact dogs can hear it extremely well. The animals respond by barking, so dogowners could actually think the dogs are responding to the headline. I can see it now -"My Fido is so smart he can actually read". Yes kids, it's the birth of a new medium: the dog billboard.
These limited edition dogbillboards are made a comfortable size for the actual target - the dog - at 100 x 70 cm, they will be placed in city-parks throughout the Netherlands 19-1-01. Headline reads: "Bark if you love Bonzo!"
Concept was dreamed up by: Pim Gerrits, Ben Lambers, Raphael Bartels at Publicis, Account was handled by: Hildegard Singerling (thats the cantina lady, which explains a lot about the account handlers at Publicis - hahaha!) Production: Eibert Draisma & Jan Rozenbroek from Invention Promotion
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
comments
- Subtle, guys. t(-_-t)
1 min 44 sec ago - I take yours and raise you
32 min 38 sec ago - ... They should have a
1 hour 7 min ago - No idea mate, a bit of a
1 hour 52 min ago - Me neither. But you know.
1 hour 53 min ago - So spending a little dosh on
1 hour 56 min ago - I see what is happening. I
2 hours 11 min ago - WTF?! This was INSANE!! MAKE
2 hours 17 min ago - Why the hate? Ad is selling
4 hours 27 min ago - AntDude! *highfives*
And
9 hours 27 min ago


Post new comment