Whoah, anyone who follows me ( @dabitch ) on twitter has had to cope with tweets at all hours lately and you might have been wondering why I stopped sleeping. Blame the Super Bowl Commercials archive for that. I wanted to make them all embeddable flash films instead of our old Quicktime fun, so I've been up all hours fixing things. It's now ready - for your surfing pleasure or for your personal "best of" / "Worst of" superbowlian lists in your blogs. I tweeted a "*phew*, all done" yesterday, @adfreak, @agencyspy, @GOOD and @coudal joined in, and suddenly that link was on fire.

Each page in the super bowl archive, for example the 1995 Super Bowl xxix is currently sorted by "Most visited today". Linking your favorite ad may actually send it up the list.

As you may know, we've been publishing the super bowl ads on super bowl Sunday since 1999, our archive has been the source for the New York Times, and come Sunday we'll do it again. Same procedure as last year, Miss Sophie? The same procedure as every year, James!

Related SB ad-fun:
Top five worst Super Bowl ads of all time
The oft forgotten Super Bowl gems
Ten great Super bowl commercials you forgot - or so bad that you wish you had.
A look back on super bowl ads past - NYT picks and Adland picks.