Ok, I'll be the first to admit that the small attempt at pun above does not work in US English, unless you say "American football" and then it's just not a snappy headline anymore. Oh woe headline writers. Cheers very much to Gothenburg ad agency Miami who fame-spotted us in todays Dagens Industri (Sweden's version of the Financial Times), where there's a blurb about our 37 years of Super Bowl commercials collection.

The blurb reminds readers of DI that you can already view some of this years ads in the 2009 XLIII collection here.
link to original scan