The worlds longest Banner Ad copy? BMW X3


The Bannerblog has a BMW ad where the copy just keeps on talking, as if the writer was the bastard child of Ogilvy and Dostoyevsky. My favorite subheading reads "Most people scanning this won't notice it's the end", followed by more copy then another subheading: "Additional lull". Lol.

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.