Wrangler decided to be in the International fashion show Who's Next 2007 by creating a street visual performance with dummies with the help of TriBeCa, an alternative marketing agency.
During the two days of the show on 7th and 8th of September, a few hours before the opening of the gates, Wrangler was outside awaiting to surprise the visitors with 60 dummies.
Video and more inside.
On Saturday September 8th, during the night, they took the dummies to the most Parisian crowded areas.
Check out the video below: