Wrong is the new right. Copying is the new left.

Adland: 
Badland: 

WWW.TOSAY.IT "Public Interventions" displayed in the Behance gallery, the artists say their project is all about "text, streets and internet as an artistic medium"... but what I see is a very familiar line, and funnily enough a very similar type treatment. What are the odds?

See, on my wall (not on my street) there's a poster, which is available at the electricityshowroom, that I got a million years ago. "Wrong is the new right", it has a little girl jamming a toaster with a knife. At around the same time Chad Rea made books that had the same tone of voice, they were called book smarts and carried lines like: "The key to success is finding the balance between caring and not caring"... "Absurd is the new logic" would fit right in there.

That's not the hilarious in the "public interventions" street posters though, the funniest line is in this image (below): "The nonsense in it's purest form". In it's? Methinks you let the internet inspire you a bit too much here, guys.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • Egor Kraft's picture
    Egor Kraft (not verified)

    Hey Ms Smart have you ever heard of Marcel Duchamp? Putting things in a different context makes the artworks out of the urinals.
    Your ugly picture doesn't have anything in common with my poster and the whole project.
    To tell you the truth you make me angry. MAKE ART NOT WAR.

    Aug 14, 2011
  • Dabitch's picture
    Dabitch

    Kiddo (since you are only 24 which means you were 8 years old when I began putting up Badlanders on this site), you're missing my point. Ideas repeat, and when the typographic treatment is this similar IT'S FUNNY. Kisses.

    Aug 14, 2011
  • AB's picture
    AB (not verified)

    Perfect example of spell check being incapable of replacing human proofing.

    Aug 14, 2011
  • Chad Rea's picture
    Chad Rea (not verified)

    I know. Someone could take a photo of Egor posting the original Wrong is the New Right print-the ugly yet renowned one with the toaster, put it in a urinal and call it "artworks". Maybe then we would all be flattered by the imitation. FUCK DON'T FiGHT © 2011

    Aug 14, 2011
  • Dabitch's picture
    Dabitch

    Recursive? Wouldn't it be meta?

    Aug 16, 2011

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