Yet another reason to hate the London Olympics Logo - it spells "Zion" says Iran, threatens boycott

The Guardian reports that almost four years after the logo's launch, Tehran threatens to boycott the Games unless the design is changed. Iran says the logo spells the word Zion, the stronghold of King David of the Israelites, also known today as Jerusalem, and by extension, the Biblical land of Israel. Oh well that's alright then, you guys can stay home and play olympics with yourselves, you're excused, and we don't need a note from your mother.

Yes, they're apparently very very serious about this.

In a formal complaint to the International Olympic Committee, Tehran has called for the graphic to be replaced and its designers "confronted", warning that Iranian athletes might otherwise be ordered to stay away from the London Games.
According to the state-backed Iranian Students News Agency, which is frequently used to convey official pronouncements, the letter says: "As internet documents have proved, using the word Zion in the logo of the 2012 Olympic Games is a disgracing action and against the Olympics' valuable mottos.
"There is no doubt that negligence of the issue from your side may affect the presence of some countries in the Games, especially Iran which abides by commitment to the values and principles."

For those keeping score at home, here's how you re-arrange the numbers to make it read "Zion" instead. Don't forget to squint for best effect.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.