"You know you're not the first" how ironic, neither is your use of that line.

@CreativeTweets has spotted a neat badlander, and explains "My fellow admen, this is why they hate us". No, not just because the ad itself, line at least, is a dupliclaim or rather a homage of sorts, but also because that sexist rhetoric is getting real tired now. Sociological Images who found the ad do not like the idea that "non-virgin women are just like used cars".

As Lauren points out, it’s blatant objectification of women, but “in addition to objectifying women to sell vehicles, this campaign suggests that a woman’s sexual past is equivalent to depreciation.”

The Dalewurfel.com ad is meant to be a self-referential ad, adding "....but do you really care?" to the headline. This doesn't make it any less tasteless though. I've shown the BMW ad here before in the post: Boys, Girls - this is not a competition. Sexist ads are bad for everyone.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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    Aug 08, 2011

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