The CP+B did it again, now for the Mini cooper. Strange world, strange imagination. Check out their new viral campaign and the story behind it at business2.blogs.com»
But not just any old hoax. A big ol' marketing ploy brought to you by the geniuses at Crispin, Porter + Bogusky, who handle the Mini account. At least, I think it was them, though none of the fake evidence they've constructed on the web—the prof's site, the page for Casson Publishing—ever indicates that CPB or the Mini Cooper is behind the whole thing.