Gossip suggests that Ann Fudge may be the next one to get the axe from Y&R.
The turmoil has fueled widespread industry speculation that Fudge's days atop Y&R are numbered. In an exclusive interview with BusinessWeek, Fudge conceded that she and WPP are looking for someone to replace her as the head of the agency, though she'll remain in charge of the parent, which also includes PR agency Burson-Marsteller, branding powerhouse Landor Associates, and direct marketer
WPP CEO Martin Sorrell says that under Fudge, "Y&R Brands is strengthening," and Fudge insists the shift was always intended. "I want to focus on the whole marketing communications company," she says. Still, two senior WPP execs see her likely exit as a prologue to her leaving altogether.
Is this really all Fudge's fault? Y&R has been suffering worldwide before she came along, with chairmen being sacked everywhere from Copenhagen to Cairo. Can one CEO do worldwide miracles?