The above user sings the praises of a brand without prompting, with only a humble goal in mind: to be liked by said brand.
Just a few years ago, brands were begging to be liked. Now all they need to do is wait for the user to beg for a follow or a RT before acting. Well-versed in online behavior, brands can now troll through social media pages, look for mentions, and reward this behavior with a "follow" or just by mentioning the user. (Adding