"You're fired." "I don't think so."


Trumps plan for trademarking "You're fired." (reported here by Dabitch on the 18th) may have been trumped, thanks to a pothead.

Go small business!

Donald Trump doesn't know Susan Brenner. He will soon. The Northbrook woman could put a wrench in Trump's plans to trademark the phrase "You're fired."
As it happens, Brenner owns a ceramics studio and pottery store in north suburban Glenview by the same name. A friend suggested the name when she opened seven years ago, and Brenner thought it was a catchy pun.

But the name doesn't sound so funny to her now that Trump has lifted the phrase into the pop-culture lexicon and is trying to legally make it his own.

"Every person who walks into store now says `Oh you're copying Donald Trump,'" Brenner said. "And I say `No, he's copying me.'"
So Brenner took a page out of Trump's business handbook and called her attorney, who's drafting a letter to Trump seeking to halt his trademark plans.

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

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