Youthography banner drives home anti-smoking message

caffeinegoddess's picture
Posted by caffeinegoddess on 1. September 2006 - 23:27

Shannon of glossyinc alerts us to a big banner that was unveiled on Tuesday on MTV Headquarters in Toronto. The 50 foot banner was part of The Ministry of Health's Stupid.ca campaign to prevent teens from smoking.

Canadian band Silverstein joined in and did a performance on MTV Live. Youthography, Toronto conceived and executed all logistics of the "building" living media installation, MTV's & Silverstein's involvement.

Prior tv spots for the Stupid.ca campaign can be viewed in the archive via the links below.

Stupid.ca - Bathtime

Stupid.ca - Stunt

Stupid.ca - Antlers

Your rating: None Average: 3.7 (20 votes)
Buffer



Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

  • Links to specified hosts will have a rel="nofollow" added to them.

More information about formatting options

CAPTCHA
Yo, are you real or just a figment of spamination?

Adland.tv

Member login

Request new password