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zig gives quirkiness to new Mr. Sub ads

caffeinegoddess's picture
Posted by caffeinegoddess on Nov 23 2006 | Filed under:

zig was asked to come up with a new MR.SUB campaign to target 20 something guys. They knew if they wanted to hold their attention, they had to come up with something pretty warped. So they wrote some odd spots around the subs and got Montreal animator, James Paterson, to help develop them based on his character design style. After that it all, sort of, made sense. Superadgrunts, watch "Centaur Meets Subtaur" and "Stavros" below.

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