Zig wins Molson account

Posted by Dabitch on 2. November 2004 - 22:55

announcement

It's official - the pitch pirating trick Vaughn Whelan & Partners tried didn't work. Molson selects ZiG advertising agency to market flagship Canadian brand

Zig was pegged a bit of a dark horse despite their many years of experience with all sorts of beers, winning over creative heavyweights like Cossette Communication Group and Taxi, as well as Bensimon Byrne who created the I am Joe /Canadian rant ad. Molson went shopping for a new agency after the creative team at BB moved to Grip Ltd and the Labatt Blue account.

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Submitted by deeped on 4. November 2004 - 9:57.

Being a wacko never pays.

Submitted by caffeinegoddess on 4. November 2004 - 14:51.

Unless you're Jacko. ;)

Submitted by deeped on 5. November 2004 - 9:21.

Then you have your own Paco! ;)

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