Zig wins Molson account


It's official - the pitch pirating trick Vaughn Whelan & Partners tried didn't work. Molson selects ZiG advertising agency to market flagship Canadian brand

Zig was pegged a bit of a dark horse despite their many years of experience with all sorts of beers, winning over creative heavyweights like Cossette Communication Group and Taxi, as well as Bensimon Byrne who created the I am Joe /Canadian rant ad. Molson went shopping for a new agency after the creative team at BB moved to Grip Ltd and the Labatt Blue account.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • deeped's picture

    Then you have your own Paco! ;)

    Nov 05, 2004

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