Zig wins Molson account

It's official - the pitch pirating trick Vaughn Whelan & Partners tried didn't work. Molson selects ZiG advertising agency to market flagship Canadian brand

Zig was pegged a bit of a dark horse despite their many years of experience with all sorts of beers, winning over creative heavyweights like Cossette Communication Group and Taxi, as well as Bensimon Byrne who created the I am Joe /Canadian rant ad. Molson went shopping for a new agency after the creative team at BB moved to Grip Ltd and the Labatt Blue account.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.