Zoophilia shows up in new Lux advert

A new ad for Lux Provocateur by Santo, Argentina tells the story of Calista, a young woman who while looking for dates in the forest, stumbles upon a bar of Lux soap. It makes her so desirable that even the animals in the forest want to get her in their beds!

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.